Douglas – the largest and the fastest growing chain of perfumeries in Poland – decided to open it’s newest store at Galeria Północna. The brand focuses on prime locations and sees great opportunity in the new shopping center currently being built in Światowida street. It is also aware of the retail potential in the northern part of Warsaw. People of the Białołęka district will gain access to nearly 40,000 products, 300 brands and many special events, all of which Douglas is known for.
Douglas, now present in 18 European countries, has exclusive rights to sell many top line cosmetics and makeup brands. Giorgio Armani Cosmetics, Bobbi Brown, MAC, La Mer, Tom Ford, Sensai, Douglas Make-up czy Douglas Home SPA – just to name the few. Brands available only at Douglas represent a 3rd of the entire store offer.
Apart from a wide product variety, Douglas offers many services – cosmetic facial and body treatments, manicure, makeup, individual beauty consulting, or digital base makup matching performed with the Douglas Color Expert device. Along with that, Douglas offers free, elegant gift packaging. Their Perfumeries are well known for hosting many educational events, which take place all over Poland: Douglas Street Metamorphosis, Douglas makeup academy and Douglas Body Care Institute. One can sign up for any event by phoning the perfumery or simply by visiting one of the stores. Recently the chain launched Beauty Blog, where Douglas fans can follow up on news, latest information from the world of cosmetics and inspiring advice from experts.
Agnieszka Nowak, Galeria Północna Director points out, that special events organised by Douglas will perfectly blend in with the development strategy and philosophy of the center, which will present it’s shoppers with a vast shopping offer and many leisure opportunities.
Białołęka is developing very dynamically, but because of how it’s population is structured, most of the local activities are focused around kids and teens. Galeria Północna together with it’s tenants, wants to reach other groups with its offer. We plan on offering many activities for ladies that will allow them to forget for a moment about their daily chores and responsibilities. Douglas perfumery, a company rich in experience as a host of beauty events designed for women, will be without a doubt, an important part of this plan.
JLL experts advised GTC – Galeria Północna’s developer – in matters of this lease.
“We are very happy that Douglas, a very popular chain of perfumeries in Poland, has decided to join the tenants of Galeria Północna. Future shoppers will gain access to cosmetic products from the world’s best brands” – says Agnieszka Olszewska, Senior Leasing Department Consultant, JLL.
Cushman & Wakefield and JJL are responsible for Leasing of Galeria Północna.